Advent Media, Inc. Corporate Blog

Professional Production, Design & Presentation Advice

What is Enterprise Grade?

What is Enterprise Grade?

A primer on Website Foundations

Written by David Puffenberger
Posted in General, Web/Graphic Design

There are Websites, and there are WEBSITES. These days you hear the ads for “Free Website” or “Only $5/month to have a professional Website.” And indeed those folks deliver Websites that are easy to populate with your content and don’t cost much. But for businesses, there’s much more to Website management.

“Enterprise grade” sites, used by big businesses, start with a solid foundation. They are secure, hardened against hacking, offer extensibility so they can grow in both form and function, and provide much better return-on-investment for the owner. Enterprise grade sites are not cheap, but then using consumer sites for business has deep risks.

At Advent Media, Inc. we’re focused on bringing enterprise grade to the rest of us.

When PowerPoint Templates Go Wrong

When PowerPoint Templates Go Wrong

Some think PowerPoint templates with white backgrounds are cool but the results are anything but.

Written by Steve Puffenberger
Posted in General, Presentations/Events

Why do more and more people use white for PowerPoint backgrounds?!?

Every time I see someone presenting, they're using white or very light backgrounds. And they're beautiful if you view them on a computer monitor or laptop, but project a white background on a big screen and bad things happen.

The Basics of Video Style

The Basics of Video Style

Some of the techniques we use to make award-winning video

Written by Steve Puffenberger
Posted in General, Video Production

These days, everyone's a video producer. "All you need," they say, "is an iPhone."  Well that's not quite true. Yes you can shoot video on your iPhone, or Android, or a bazillion other camera models that are flooding the market, but you kind of have to know what you're doing before rolling footage. And that takes experience. With over 55 years of combined experience, we've learned a thing or three. Here are some of the principles by which we create outstanding media

So What's an App?

So What's an App?

A white paper on interactive design

Written by David Puffenberger
Posted in General, Web/Graphic Design

Recently I had a friend ask the seemingly simple question, “what is an app?” The simple answer is, “it’s an ‘application.’” But in today’s computer environment the answer is much more complicated than that.

An “application” or “app” is simply a program that does something. There are basically four types of apps, “OS apps” “desktop apps,” “Web apps” and “Mobile apps.” We'll discuss Mobile Websites too...

Smartphone Video

Smartphone Video

When to use it...and when NOT to use it

Written by Steve Puffenberger
Posted in Video Production, Presentations/Events

An amazing thing has happened. Nearly everyone has a HD video camera in their pocket. Modern smartphones are actually quite capable little video cameras. And the internet is filled with video from them!

So the big question is, with that power in my pocket, why can’t I just shoot my next corporate or event video with my iPhone?

Well there are some people who have shot short films and even a clip in a feature or two on a smartphone, but you can’t just go willy-nilly and expect to get something better than funny cat videos or clips of people falling down. 

We detail the many ways in which videos shot on smartphones usually fall flat.

A Basic Color Calibration Technique for TV's and Monitors

A Basic Color Calibration Technique for TV's and Monitors

How to calibrate your monitor with using the color blue.

Written by Steve Puffenberger
Posted in Video Production

NTSC was said to mean, "Never Twice the Same Color" because with CRTs (old fashioned picture tubes), colors could shift for a variety of reasons - sometimes as the TV set warmed up. With digital video, the issue isn't quite as apparent, but still LCD panels vary. Here's how to use the old CRT technique to tune up your digital TV or computer monitor.

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