The Cost and Value of Media Production Services

How to budget for video production, Website development and presentation design services

You may have seen this illustration about "Pick Two: Fast, Cheap, Good."

Fast + Cheap = Not Good
Cheap + Good = Not Fast
Good + Fast = Not Cheap

By far the most frequently asked question about creative media production is "what does it cost?"
There's a very simple answer, "It depends."

This whitepaper will help you understand how pricing media production works.

Categories: General, Video Production, Web/Graphic Design, Presentations/Events

Distracted Presenting

Avoiding Primary Distractions when using PowerPoint - by Steve Puffenberger, Advent Media, Inc.

“Distracted driving” is a scourge on the land. You can’t go more than a week without hearing of someone who’s crashed their car – or just walked into a pole – while texting.

But this article is not about the foibles of distracted driving.  It’s about distractions when you’re trying to be a presenter – especially when using PowerPoint or other slide-based visuals.

So here’s the deal. Rule #1* of any presentation is, “people forget details.” Rule #2 is “people remember impressions,” and the corollary to Rule #2 is “distractions are impressions!” So what’s a distraction? It’s ANYTHING that causes a member of your audience to lose focus on what you are …SQUIRREL… saying.

Categories: General, Presentations/Events

Our Storytelling Approach to Professional Video Production

How Pre Production, Production, and Post Production work at Advent Media, Inc.

This article is to help you to understand the steps we take to assure your video production project will meet your expectations and connect with your audience. From first meeting to project roll out, here is the process that assures the highest Viewer Experience for your audience.

Categories: General, Video Production

Video in PowerPoint: What Works and What Won't

The fine art of inserting video into PowerPoint. It's easy unless...

Embedding video in PowerPoint is easy!  Just click "Insert," choose "Video | on My PC," point to the file, and voila! Your video is ready inside a slide. In PowerPoint 2016 you can just drag & drop the video into a slide and voila!

Now, that works very elegantly in the newest versions of PowerPoint for Mac or PC, but if you go to play it on an older version, your going to run into issues.

But we're PowerPoint experts and know the ways around this. So, here's a brief overview of what works and what doesn't between the various versions and platforms.

Categories: General, Video Production, Presentations/Events

Copyright and Wrong

A resource reguarding the use of copyrighted material.

If you think you can use commercially-recorded music in a presentation, video or Website just because it's freely available from YouTube or your favorite sharing service, or you have an old LP from 50 years ago, think again. Copyright violations can lead to serious trouble. Read this article from the Public Domain Information Project. Another good resource is, which can negotiate clearance rights for you.

Categories: General, Video Production, Web/Graphic Design, Presentations/Events

The Drawbacks of Instant "Website Builders."

Many reasons why DIY "Website Builders" don't work for businesses.

There are many companies advertising"New Website in 24 Hours", “Create Your Own Website in Minutes” or "Free Website Builder - Create a Free Website." Click through and you go, "Wow, I wish my Website looked like that." So if they can do that in a day, why does it take several weeks or months for us to build a professional Website? Find out why instant "Website Builders" are not an "all-in-one" solution like they advertise...

Categories: General, Web/Graphic Design

Computers are Not Toasters

Why upgrades are a necessity, not a luxury

Computers are not toasters. Toasters are so simple.   Just plug it in, drop in bread, slide the handle down, wait a few minutes, and you have toast!  In fact, we still have the toaster I remember using 50 years ago, when I was growing up… and it works!  Of course, toasters have one thing going for them: the shape of bread has been virtually unchanged since the invention of … the toaster.

The same can't be said of computers. Find out why...

Categories: General, Technical Support

What is Enterprise Grade?

A primer on Website Foundations

There are Websites, and there are WEBSITES. These days you hear the ads for “Free Website” or “Only $5/month to have a professional Website.” And indeed those folks deliver Websites that are easy to populate with your content and don’t cost much. But for businesses, there’s much more to Website management.

“Enterprise grade” sites, used by big businesses, start with a solid foundation. They are secure, hardened against hacking, offer extensibility so they can grow in both form and function, and provide much better return-on-investment for the owner. Enterprise grade sites are not cheap, but then using consumer sites for business has deep risks.

At Advent Media, Inc. we’re focused on bringing enterprise grade to the rest of us.

Categories: General, Web/Graphic Design