The proliferation of Web-enabled devices makes traditional Web development obsolete. People are increasingly likely to browse your site on a myriad displays in both portrait (tall) and landscape (sideways) on desktops, laptops, tablets, smartphones, TVs and other devices. With Advent Media, Inc.'s Responsive Web Design, ONE SITE works with ALL screens. Try it on this page. If you're using a desktop or laptop, shrink the window and watch the content magically reshape itself while remaining readable. Or if you're using a tablet or smartphone, rotate it the other way. The goal is to keep your content readable, informative and easy-to-access regardless of screen size.